I think students always forget that recruiters are not robots. So, they turn in this robotic internship cover letter that doesn't hit emotionally with recruiters. Students are missing a huge opportunity to connect with a recruiter on an emotional level - this is huge! Keeping a conversational ton for your internship cover letter allows you to differentiate yourself by being real and by connecting on an emotional letter.
It is so easy to through words like passion, creativity, drive, and commitment into your internship cover letter. Don't. Be real because real is different. Recruiters get hundreds, sometimes thousands of cover letters that talk about this exact same thing. Oh what, you have a passion for marketing and tremendous creativity? Guess what, so does 50,000 other students.
Write your internship cover letter like you would talk to your friend. Tell her a story about the funny time you launching a marketing program at school and how everybody laughed until the night of the show when they had to scramble to get more chairs for the event. Tell is like it is. Conversational tone in an internship cover letter shows confidence and recruiters want confidence.
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